Tasks: Projection mapping live, visual concept for CLIENT // Jack Wolfskin

AGENCY // Intention Werbeagentur PRODUCTION // Natural Born Explorers DOP // Steffen Krones

CAST // Natural Born Explorers PROJECTION MAPPING // Iana Gorokhova

POSTPRODUCTION // Steffen Krones SOUND DESIGN // Sven Helbig

MUSIC // Marz Ferrer YEAR // 2018

Sustainability is one of the most important features of outdoor clothing these days. Jack Wolfskin has launched the first 100% recycled weather protection line of clothing and asked us to make a film explaining the concept.

For the production, we locked ourselves up in a studio and took nature with us – with the visuals!

Projection mapping artist Iana Gorokhova mapped the NATURAL BORN EXPLORERS – Jack Wolfskin jackets, Wolfskin // Texapore in a verexapore Ecosphere visually appealing effect with different visuals both in the background as well as on the jacket. It was all a big experiment, but we can’t wait to do something similar again. There are so many creative ways to work with the visuals, especially in a moving image production.

Projection mapping live, visual concept for Jack Wolfskin

Tags: commercial video / event video / fashion video / film / food / gordon / jack wolfskin / live projection / video / visual artist / werbespot